Loading ...3G licenses, which are being longed for nearly 5 years, will be released within this year in 2006. With the initiation of 3G, the pattern of telecom operation market in China will be shuffled.
Lately, I found my digital camera has a very good function: photos can be transferred to show directly on a television set.
The concept of digi-home is getting hot recently. According to In-Stat’s forecast, revenue of global digi-home market will reach $20 billion in 2009, and the Asia-Pacific region will be the fastest growing market, including China market, which CAGR is 30%. It is estimated that 37 million families in Asia will use digi-home application through their home network in 2009. Actually, “digi-home” is mentioned so many times by more and more people this year under different circumstances in China. Chip venders such as Intel and TI launched their solution system; Linksys, D-link and other network equipment venders are trying to enter the low-end family market; venders including Haier and TCL launched their family multimedia center; and entertainment operator Shanda released its Shanda box this July. It seems that the industry value chain of China digi-home market has formed out. However, In-Stat believes that there are two key factors will help to form a energetic eco-system of digi-home in China. They are the amount of subscribers and network capacity for digi-home’s application.
Only the telecom operators in China could solve two problems.
Operators have the precious resources including the subscribers and networks which the others do not have, as we mention above. A certain mount of subscribers will bring stable revenue, which means the cost will decrease as the scale increase, and know customer demand deeply. So chip vendors and equipment vendors are eager to invite operators to cooperate with them. While content and service providers are lack of channel on the network. Through digi-home’s 3 developing phases, from sharing bandwidth at the beginning, and the demand to content, to realizing intelligent home and remote controlling later, operators’ network and QoS are needed all the time. Therefore, operators are playing an very important role in the whole digi-home eco-system.
What does the digi-home mean for operators?
Meanwhile, domestic operators also need digi-home market to help their transformation in market and their development, especially broad band network operators. In the transformation, operators are trying to spread their services vertically. In vertical industry market, operators want to provide series of data, voice, and video service. But confronting with their former clients, operators do not have enough experiences to run the service, so resistances in the industry are inevitable. Instead, if operators turn to yield a new family market, using broadband access, providing with secure services, multimedia contents, further remote controlling and etc., Taking these measures could help operators spread their value chain and easily carry out transformation in market.
Will operators take the monopoly market in the future?
In the industry value chain there are still potential competitors. Taking entertainment operator Shanda for example, since it allied with Universal Entertainment as strategic partnership in April 2005, to launch Shanda Box in July, it takes measures one after another aiming for family digital entertainment market. Through this Shanda could win the huge family market in China. If operators wish to avoid the situation happening, there should be some drastic measures taken at once.
Above all, In-Stat believes that China operators are in key role in the digi-home market. The shaping and developing of digi-home industry value chain need contributions of operators. At the same time, the chance they bring in could increase profits for operators, and it will help operators’ transforming into value-added service providers. Besides, potential competitors’ threat also forces operators to carry out as soon as possible.
编者按：本期电子期刊重点推介In-Stat China新出版的两篇针对中国市场的研究报告，分别是“中国用户对GPS手机比PND更感兴趣”和“Wi-Fi手机在中国：实现固定融合的第一步”；另外我公司分析师们最新发表了三篇精彩博客文章，推荐阅读；最后为您奉献我公司在本月举办的三次会议报道，大家可以通过点击链接浏览到会议的精彩内容。
北京，2007年11月22日：手机电视是继数字地面电视之后的，传统电视向其他接收终端的又一次延伸。2006年的中国电视家庭用户是3.6亿，而另一方面手机用户接近5亿。
手机电视从技术的实现上来看可以分为流媒体和广播方式，而广播又可以按照基于蜂窝网或则纯广电广播网分成两类。
In-Stat公司(http://www.in-stat.com)报道，为移动电话增加全球定位系统（GPS）功能是2007年的热点话题。
IPTV在中国的商用进程不想原来预想的那么快，一方面是因为政策限制较大，另一方面也和IPTV业务自身缺乏有吸引力的业务和缺乏触动其发展的契机有关。明年的奥运会对IPTV而言是一个好的发展良机，IPTV的时移和交互性特点可以充分发挥。如果抓住这一时机，IPTV有望获得一个爆发式的发展。
从设备的角度看，苹果公司的iPod本和一般的MP3没有什么大的区别，但它却成为了最受欢迎的媒体播放器。iPod的成功秘笈主要在于它创造了一种新的业务模：将设备是和服务（iTune）联系在一起。消费者买这个设备更多的是要用上面的服务。 iPod启示了整个消费电子产业，尤其是手机产业。
在商用之前，TD-SCDMA网络和终端的部署共有四个阶段：第一个阶段是中国移动、中国网通和中国电信分别在10个城市进行网络部署和测试，这个阶段已于今年第一季度开始，现在各城市的网络部署已基本完成或即将完成。第二个阶段是运营商组织TD手机外场测试，为手机采购作准备。目前三个运营商分别在今年年中开始了手机终端的外场测试。